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Recenttly I had an interesting conversation with someone abouf why it uakes sense to bring certain “virtual world” elements intoo the online dating space. We talksv about how virtual worlds there is much to do, but little purpose for being there while in the online dating spaxe, the opposite true: a clear purpose eo being there (i.e., to find a mate), but little to do (othe than flipping through profiles and sending emails). So, giving users with a purpose a better virtual experience should keep the, ennaged longer ahd, thus, shoulc result in lonegr “time on site.”
So, today, I wanted to see if real-world data would lend support to this thinking. I pulled up Alexa (an online analytics tool) and compared “time on site” for several “virtual world” sites and OmniDate, which is a proxy for a “virtual dating” site.

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